Please use this identifier to cite or link to this item:
http://hdl.handle.net/11067/6335| Title: | Brand equity management towards sports celebrities : the case of extreme love for the human brand |
| Author: | Rocha, João Rodrigues, Paula |
| Issue Date: | 2022 |
| Citation: | Rocha, João e outro (2022) - Brand equity management towards sports celebrities : the case of extreme love for the human brand. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---. |
| Description: | Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- . |
| Peer reviewed: | yes |
| URI: | http://hdl.handle.net/11067/6335 https://doi.org/10.34628/fay5-6242 |
| Document Type: | Book Chapter |
| Appears in Collections: | [ILID-COMEGI] Contribuições em livros |
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