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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 37
PreviewIssue DateTitleAuthor(s)TypeRights
2022Fatores que afetam as compras nas PMEs : a seleção de fornecedoresFerreira, Ana Cristina Magalhães; Dias, Ana C.; Ramos, Bruna Silva; Silva, ÂngelaBook ChapterOpen Access
2022The bandwagon effect of masstige brands : an exploratory studySousa, Ana; Rodrigues, Paula; Barbosa, Isabel; Madeira, Clara; Borges, Ana PintoBook ChapterOpen Access
2022Fashion management and integrated marketing communication : a preliminary studyVasconcelos, Bárbara; Sousa, Bruno; Catarino, AndréBook ChapterOpen Access
2022The marketing of sustainability policies by local-e government : a multicriteria evaluationTavares, Luís Valadares; Ferreira, José Antunes; Sá, Ana; Martins, CristinaBook ChapterOpen Access
2022Luxury brands in the circular economy : an approach to the product life extension business modelSousa, Maria Inês; Barata, João Alberto BaptistaBook ChapterOpen Access
2022The “insta” effect in the choice of a holiday destination : a case for conspicuous consumption?Soares, Ana Maria; Calvo-Porral, Cristina; Casais, BeatrizBook ChapterOpen Access
2022Emotional vs. rational appeals by fitness instagramers and their impact on followers’ engagementPinto, Mariana Silva; Barbosa, BelémBook ChapterOpen Access
2022Analyzing the impact of webrooming and showrooming on consumer experienceSaran, DivyamBook ChapterOpen Access
2022How do advertising structure and creativity influence brand engagement in generation Z?Santos, Sara; Espírito Santo, Pedro; Ferreira, SóniaBook ChapterOpen Access
2022Do digital influencers impact eating habits? : an instagram case studySantos, Sara; Pais, Sara; Rego, BelmiroBook ChapterOpen Access
2022Environmental sustainability of servicesRosário, Albérico; Dias, Joana CarmoBook ChapterOpen Access
2022Brand addiction behavior in luxury brand managementRodrigues, Paula; Barbosa, Isabel; Gonçalves, Ana RitaBook ChapterOpen Access
2022Brand equity management towards sports celebrities : the case of extreme love for the human brandRocha, João; Rodrigues, PaulaBook ChapterOpen Access
2022The influence of customer value co-creation and interaction with salesperson on customer experience in furniture retailingOliveira, Catarina; Azevedo, AntónioBook ChapterOpen Access
2022Consumers' perception of the innovation capacity of SMEMartins, Miguel; Borges, Ana Pinto; Vieira, ElviraBook ChapterOpen Access
2022Value co-creation strategy applied to smart tourism management : Portugal and SpainMadeira, Clara; Rodrigues, Paula; Gómez-Suárez, MónicaBook ChapterOpen Access
2022A bibliometric review on brand equity and brand experience : summing up main research trendsMadeira, Clara; Correia, Catarina; Rodrigues, PaulaBook ChapterOpen Access
2022Examining consumer’s cognition, emotion and loyalty regarding email subscriptionsKatti, Chaitra; Barbosa, BelémBook ChapterOpen Access
2022Effect of covid-19 on behavioral engagement with luxury hotels : an observation on facebookGómez-Suárez, Mónica; Veloso, Mónica; Quinones, MyriamBook ChapterOpen Access
2022Antecedents of ecological purchase intention and behavior of consumers : an approach to organic foodFerreira, Sandra; Pereira, OlgaBook ChapterOpen Access
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 37