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http://hdl.handle.net/11067/6335Registo completo
| Campo DC | Valor | Idioma |
|---|---|---|
| dc.contributor.author | Rocha, João | - |
| dc.contributor.author | Rodrigues, Paula | - |
| dc.date.accessioned | 2022-06-08T19:46:34Z | - |
| dc.date.available | 2022-06-08T19:46:34Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.citation | Rocha, João e outro (2022) - Brand equity management towards sports celebrities : the case of extreme love for the human brand. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---. | - |
| dc.identifier.uri | http://hdl.handle.net/11067/6335 | - |
| dc.identifier.uri | https://doi.org/10.34628/fay5-6242 | - |
| dc.description | Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- . | pt_PT |
| dc.language.iso | eng | pt_PT |
| dc.rights | openAccess | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ | pt_PT |
| dc.title | Brand equity management towards sports celebrities : the case of extreme love for the human brand | pt_PT |
| dc.type | bookPart | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.identifier.citationtitle | Brand equity management towards sports celebrities : the case of extreme love for the human brand | - |
| dc.identifier.citationauthor | Rocha, João | - |
| dc.identifier.citationauthor | Rodrigues, Paula | - |
| Aparece nas colecções: | [ILID-COMEGI] Contribuições em livros | |
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