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http://hdl.handle.net/11067/6334| Title: | The influence of customer value co-creation and interaction with salesperson on customer experience in furniture retailing |
| Author: | Oliveira, Catarina Azevedo, António |
| Issue Date: | 2022 |
| Citation: | Oliveira, Catarina, e outro (2022) - The influence of customer value co-creation and interaction with salesperson on customer experience in furniture retailing. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---. |
| Abstract: | This paper aims to discuss the influence of value co-creation (VCC) built by the customer-brand (store’s salesperson) interaction quality (CSIQ) on customer experience evaluation, during an omnichannel customer journey in furniture retailing context. |
| Description: | Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- . |
| Peer reviewed: | yes |
| URI: | http://hdl.handle.net/11067/6334 https://doi.org/10.34628/nw4k-0641 |
| Document Type: | Book Chapter |
| Appears in Collections: | [ILID-COMEGI] Contribuições em livros |
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