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  2. Instituto Lusíada de Investigação e Desenvolvimento
  3. Centro de Investigação em Organizações, Mercados e Gestão Industrial
  4. [ILID-COMEGI] Contribuições em livros
Please use this identifier to cite or link to this item: http://hdl.handle.net/11067/6339
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dc.contributor.authorSantos, Sara-
dc.contributor.authorEspírito Santo, Pedro-
dc.contributor.authorFerreira, Sónia-
dc.date.accessioned2022-06-09T14:00:40Z-
dc.date.available2022-06-09T14:00:40Z-
dc.date.issued2022-
dc.identifier.citationSantos, Sara, e outros (2022) - How do advertising structure and creativity influence brand engagement in generation Z? In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---.-
dc.identifier.urihttp://hdl.handle.net/11067/6339-
dc.identifier.urihttps://doi.org/10.34628/4b5m-f849-
dc.descriptionSustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .pt_PT
dc.language.isoengpt_PT
dc.rightsopenAccesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/pt_PT
dc.titleHow do advertising structure and creativity influence brand engagement in generation Z?pt_PT
dc.typebookPartpt_PT
dc.peerreviewedyespt_PT
dc.identifier.citationtitleHow do advertising structure and creativity influence brand engagement in generation Z?-
dc.identifier.citationauthorSantos, Sara-
dc.identifier.citationauthorEspírito Santo, Pedro-
dc.identifier.citationauthorFerreira, Sónia-
Appears in Collections:[ILID-COMEGI] Contribuições em livros

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