Please use this identifier to cite or link to this item:
http://hdl.handle.net/11067/6339| Title: | How do advertising structure and creativity influence brand engagement in generation Z? |
| Author: | Santos, Sara Espírito Santo, Pedro Ferreira, Sónia |
| Issue Date: | 2022 |
| Citation: | Santos, Sara, e outros (2022) - How do advertising structure and creativity influence brand engagement in generation Z? In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---. |
| Description: | Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- . |
| Peer reviewed: | yes |
| URI: | http://hdl.handle.net/11067/6339 https://doi.org/10.34628/4b5m-f849 |
| Document Type: | Book Chapter |
| Appears in Collections: | [ILID-COMEGI] Contribuições em livros |
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