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http://hdl.handle.net/11067/6333| Title: | Consumers' perception of the innovation capacity of SME |
| Author: | Martins, Miguel Borges, Ana Pinto Vieira, Elvira |
| Issue Date: | 2022 |
| Citation: | Martins, Miguel, e outros (2022) - Consumers' perception of the innovation capacity of SME. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---. |
| Abstract: | The main objective is to assess the perception of innovation capacity from the perspective of consumers in relation to SMEs. |
| Description: | Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- . |
| Peer reviewed: | yes |
| URI: | http://hdl.handle.net/11067/6333 https://doi.org/10.34628/tfam-zg80 |
| Document Type: | Book Chapter |
| Appears in Collections: | [ILID-COMEGI] Contribuições em livros |
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