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Title: Consumers' perception of the innovation capacity of SME
Author: Martins, Miguel
Borges, Ana Pinto
Vieira, Elvira
Issue Date: 2022
Citation: Martins, Miguel, e outros (2022) - Consumers' perception of the innovation capacity of SME. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---.
Abstract: The main objective is to assess the perception of innovation capacity from the perspective of consumers in relation to SMEs.
Description: Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
Peer reviewed: yes
Document Type: Book Chapter
Appears in Collections:[ILID-COMEGI] Contribuições em livros

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