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Collection's Items (Sorted by Submit Date in Descending order): 81 to 94 of 94
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PreviewIssue DateTitleAuthor(s)TypeRights
2022Brand love in the market of new luxury versus old luxuryCosta, Paula; Rodrigues, PaulaBook ChapterOpen Access
2022Global fashion retailers' response strategies toward external and internal crises during the covid-19 pandemic and consumer perceptions about brands' responsesCardoso, António; Cueille, Victor; Figueiredo, Jorge; Oliveira, IsabelBook ChapterOpen Access
2022Does sustainable consumption behaviour impacts luxury services purchase intention?Brandão, Amélia; Miranda, Carmo Cupertino deBook ChapterOpen Access
2022The impact of corporate social responsibility on brand loyalty and brand attachment : an analysis of the Portuguese brand Delta cafésBoechat, Anna Carolina; Morais, João; Moura, Andreia; Barreto, Ana MargaridaBook ChapterOpen Access
2022Price sensitivity and quality perception in the generation Z decision-makingBarbosa, Isabel; Real, Elizabeth; Rodrigues, PedroBook ChapterOpen Access
2022Neuromarketing 101 : the what, the how, and the why!Barbosa, Isabel; Real, ElizabethBook ChapterOpen Access
2022Exploring fashion rental during the covid-19 pandemicArrigo, ElisaBook ChapterOpen Access
2022Chatbot-based services : a study on users’ intention to reuse themSilva, Filipe Araújo; Barbosa, BelémBook ChapterOpen Access
2022The effect of consumers' involvement on healthy food purchase intention, mediated by recommenders' credibilityAñaña, Edar da Silva; Barbosa, BelémBook ChapterOpen Access
2022Social media traffic sources on the most visited fashion and apparel platformsCardoso, Paulo Ribeiro; Vaz, Joel Filipe PedrosoBook ChapterOpen Access
2022Search engines as a traffic source for the main online shops operating in PortugalCardoso, Paulo Ribeiro; Vaz, Joel Filipe PedrosoBook ChapterOpen Access
2022Effects of green brand love on loyalty and green purchase behaviour : a comparative approach between pre and during pandemic consumersMorando, Martina; Kashif, Muhammad; Platania, SilviaBook ChapterOpen Access
2022Learning makes perfect : a framework for analysing online community dynamicsHungara, Ana; Nobre, HelenaBook ChapterOpen Access
2022Segmenting homedecor clients using loyalty to improve brand equityAfonso, Carolina; Gomes, CatarinaBook ChapterOpen Access
Collection's Items (Sorted by Submit Date in Descending order): 81 to 94 of 94
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Recent submissions

Developing intermodal freight transport solution to boat industry

Supply Chain 2.0 : the concept evolution in response to market changes

Optimization and flexibility of the stock management process of a consumables warehouse : the case of Toyota Caetano Portugal

Application of SMED to reduce parameterization times in the production of corrugated carton packaging

Implementation process of collaborative robots (Cobots) in an automotive technology supplier company