Please use this identifier to cite or link to this item: http://hdl.handle.net/11067/6348
Title: The bandwagon effect of masstige brands : an exploratory study
Author: Sousa, Ana
Rodrigues, Paula
Barbosa, Isabel
Madeira, Clara
Borges, Ana Pinto
Issue Date: 2022
Citation: Sousa, Ana, e outros (2022) - The bandwagon effect of masstige brands : an exploratory study. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---.
Description: Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
Peer reviewed: yes
URI: http://hdl.handle.net/11067/6348
https://doi.org/10.34628/22dm-6258
Document Type: Book Chapter
Appears in Collections:[ILID-COMEGI] Contribuições em livros

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