Please use this identifier to cite or link to this item:
Title: The bandwagon effect of masstige brands : an exploratory study
Author: Sousa, Ana
Rodrigues, Paula
Barbosa, Isabel
Madeira, Clara
Borges, Ana Pinto
Issue Date: 2022
Citation: Sousa, Ana, e outros (2022) - The bandwagon effect of masstige brands : an exploratory study. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---.
Description: Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
Peer reviewed: yes
Document Type: Book Chapter
Appears in Collections:[ILID-COMEGI] Contribuições em livros

Files in This Item:
There are no files associated with this item.

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

This item is licensed under a Creative Commons License Creative Commons