Please use this identifier to cite or link to this item:
http://hdl.handle.net/11067/6336
Title: | Brand addiction behavior in luxury brand management |
Author: | Rodrigues, Paula Barbosa, Isabel Gonçalves, Ana Rita |
Issue Date: | 2022 |
Citation: | Rodrigues, Paula, e outros (2022) - Brand addiction behavior in luxury brand management. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---. |
Description: | Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- . |
Peer reviewed: | yes |
URI: | http://hdl.handle.net/11067/6336 https://doi.org/10.34628/fxks-0n71 |
Document Type: | Book Chapter |
Appears in Collections: | [ILID-COMEGI] Contribuições em livros |
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