Please use this identifier to cite or link to this item: http://hdl.handle.net/11067/6325
Full metadata record
DC FieldValueLanguage
dc.contributor.authorAbreu, Madalena Eça-
dc.contributor.authorDomingues, Oliveira-
dc.contributor.authorSofia, Ana-
dc.date.accessioned2022-06-08T15:11:45Z-
dc.date.available2022-06-08T15:11:45Z-
dc.date.issued2022-
dc.identifier.citationAbreu, Madalena Eça, e outros (2022) - Is it worthwhile an inbound marketing strategy? In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---.-
dc.identifier.urihttp://hdl.handle.net/11067/6325-
dc.identifier.urihttps://doi.org/10.34628/64fy-6c56-
dc.descriptionSustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .pt_PT
dc.description.abstractNowadays it is crucial that companies do adapt immediately in order to survive in this new context, where habits and changes in consumption prevail, allied to new technologies. Thus, companies must actively seek, discover and adopt new strategies to transform digital into an opportunity (Cluley, R., Green, W., & Owen, R. 2020). Indeed, digital strategies follow new trends to attract the consumer, being them constantly exposed to numerous sound and visual stimuli. In fact, a new consumer emerges with a fast adaptation to the digital world (Blazheska, Ristovska, & Sashko, 2020). To attract this consumer in a normal way, where he is looking for a solution, Inbound Marketing appears as a pervasive solution (Dakouan, Benadelouahed, & Anabir, 2019). In this way, the consumer is respected in his journey of searching and buying the different products he needs, and especially in the context of his online consumption journey. Therefore, this paper presents the implementation of an Inbound Marketing strategy in two companies, evaluating the effectiveness of this strategy.pt_PT
dc.language.isoengpt_PT
dc.rightsopenAccesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/pt_PT
dc.titleIs it worthwhile an inbound marketing strategy?pt_PT
dc.typebookPartpt_PT
dc.peerreviewedyespt_PT
dc.identifier.citationtitleIs it worthwhile an inbound marketing strategy?-
dc.identifier.citationauthorAbreu, Madalena Eça-
dc.identifier.citationauthorDomingues, Oliveira-
dc.identifier.citationauthorSofia, Ana-
Appears in Collections:[ILID-COMEGI] Contribuições em livros

Files in This Item:
There are no files associated with this item.


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

This item is licensed under a Creative Commons License Creative Commons