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http://hdl.handle.net/11067/6323
Title: | Global fashion retailers' response strategies toward external and internal crises during the covid-19 pandemic and consumer perceptions about brands' responses |
Author: | Cardoso, António Cueille, Victor Figueiredo, Jorge Oliveira, Isabel |
Issue Date: | 2022 |
Citation: | Cardoso, António, e outros (2022) - Global fashion retailers' response strategies toward external and internal crises during the covid-19 pandemic and consumer perceptions about brands' responses. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---. |
Description: | Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- . |
Peer reviewed: | yes |
URI: | http://hdl.handle.net/11067/6323 https://doi.org/10.34628/2p75-kz81 |
Document Type: | Book Chapter |
Appears in Collections: | [ILID-COMEGI] Contribuições em livros |
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