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http://hdl.handle.net/11067/6320| Title: | Price sensitivity and quality perception in the generation Z decision-making |
| Author: | Barbosa, Isabel Real, Elizabeth Rodrigues, Pedro |
| Issue Date: | 2022 |
| Citation: | Barbosa, Isabel, e outros (2022) - Price sensitivity and quality perception in the generation Z decision-making. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P. --- . |
| Description: | Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- . |
| Peer reviewed: | yes |
| URI: | http://hdl.handle.net/11067/6320 https://doi.org/10.34628/3ryt-2j47 |
| Document Type: | Book Chapter |
| Appears in Collections: | [ILID-COMEGI] Contribuições em livros |
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