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Preview | Issue Date | Title | Author(s) | Type | Rights |
---|---|---|---|---|---|
2022 | Brand equity management towards sports celebrities : the case of extreme love for the human brand | Rocha, João; Rodrigues, Paula | Book Chapter | Open Access | |
2022 | Brand addiction behavior in luxury brand management | Rodrigues, Paula; Barbosa, Isabel; Gonçalves, Ana Rita | Book Chapter | Open Access | |
2022 | Value co-creation strategy applied to smart tourism management : Portugal and Spain | Madeira, Clara; Rodrigues, Paula; Gómez-Suárez, Mónica | Book Chapter | Open Access | |
2022 | A bibliometric review on brand equity and brand experience : summing up main research trends | Madeira, Clara; Correia, Catarina; Rodrigues, Paula | Book Chapter | Open Access | |
2022 | The bandwagon effect of masstige brands : an exploratory study | Sousa, Ana; Rodrigues, Paula; Barbosa, Isabel; Madeira, Clara; Borges, Ana Pinto | Book Chapter | Open Access | |
2022 | Brand love in the market of new luxury versus old luxury | Costa, Paula; Rodrigues, Paula | Book Chapter | Open Access |
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Date issued
- 6 2022