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Showing results 1 to 7 of 7
PreviewIssue DateTitleAuthor(s)TypeRights
2022A bibliometric review on brand equity and brand experience : summing up main research trendsMadeira, Clara; Correia, Catarina; Rodrigues, PaulaBook ChapterOpen Access
2022Brand addiction behavior in luxury brand managementRodrigues, Paula; Barbosa, Isabel; Gonçalves, Ana RitaBook ChapterOpen Access
2022Brand equity management towards sports celebrities : the case of extreme love for the human brandRocha, João; Rodrigues, PaulaBook ChapterOpen Access
2022Brand love in the market of new luxury versus old luxuryCosta, Paula; Rodrigues, PaulaBook ChapterOpen Access
2022The bandwagon effect of masstige brands : an exploratory studySousa, Ana; Rodrigues, Paula; Barbosa, Isabel; Madeira, Clara; Borges, Ana PintoBook ChapterOpen Access
IJEIM_n4_4.pdf.jpg21-Jan-2015The importance of corporate social responsability in the brand image : the "Nespresso" case studyOliveira, Maria Elisabeth Faria Real de; Rodrigues, PaulaArticleOpen Access
2022Value co-creation strategy applied to smart tourism management : Portugal and SpainMadeira, Clara; Rodrigues, Paula; Gómez-Suárez, MónicaBook ChapterOpen Access
Showing results 1 to 7 of 7