Browsing by Author Barbosa, Isabel Subscribe Author Statistics Barbosa, Isabel
Showing results 1 to 6 of 6
| Preview | Issue Date | Title | Author(s) | Type | Rights |
|---|---|---|---|---|---|
| 2022 | Brand addiction behavior in luxury brand management | Rodrigues, Paula; Barbosa, Isabel; Gonçalves, Ana Rita | Book Chapter | Open Access | |
 | 2023 | Creating a sensory experience : a study of how sensory stimuli affect employee percepption and behaviour | Oliveira, Elizabeth Real de; Rodrigues, Pedro Miguel Araújo; Barbosa, Isabel | Book Chapter | Open Access |
 | 2023 | Managing sustainable megaevents : past, present and future | Oliveira, Elizabeth Real de; Cardoso, Fernando Manuel dos Santos; Barbosa, Isabel | Book Chapter | Open Access |
| 2022 | Neuromarketing 101 : the what, the how, and the why! | Barbosa, Isabel; Real, Elizabeth | Book Chapter | Open Access | |
| 2022 | Price sensitivity and quality perception in the generation Z decision-making | Barbosa, Isabel; Real, Elizabeth; Rodrigues, Pedro | Book Chapter | Open Access | |
| 2022 | The bandwagon effect of masstige brands : an exploratory study | Sousa, Ana; Rodrigues, Paula; Barbosa, Isabel; Madeira, Clara; Borges, Ana Pinto | Book Chapter | Open Access |