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Title: Analyzing the impact of webrooming and showrooming on consumer experience
Author: Saran, Divyam
Issue Date: 2022
Citation: Saran, Divyam (2022) - Analyzing the impact of webrooming and showrooming on consumer experience. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P...
Abstract: In the following study, the author tries to analyze the impact of webrooming and showrooming on consumer experience, particularly focusing on consumer feelings and their perceptions regarding smart shopping. The prime purpose of the study to understand what impact do webrooming and showrooming have on consumer satisfaction and happiness, what is preferred by them the most and why.
Description: Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
Peer reviewed: yes
Document Type: Book Chapter
Appears in Collections:[ILID-COMEGI] Contribuições em livros

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