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http://hdl.handle.net/11067/6331Registo completo
| Campo DC | Valor | Idioma |
|---|---|---|
| dc.contributor.author | Madeira, Clara | - |
| dc.contributor.author | Correia, Catarina | - |
| dc.contributor.author | Rodrigues, Paula | - |
| dc.date.accessioned | 2022-06-08T19:23:23Z | - |
| dc.date.available | 2022-06-08T19:23:23Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.citation | Madeira, Clara, e outros (2022) - A bibliometric review on brand equity and brand experience : summing up main research trends. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---. | - |
| dc.identifier.uri | http://hdl.handle.net/11067/6331 | - |
| dc.identifier.uri | https://doi.org/10.34628/7ef4-3f08 | - |
| dc.description | Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- . | pt_PT |
| dc.language.iso | eng | pt_PT |
| dc.rights | openAccess | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ | pt_PT |
| dc.title | A bibliometric review on brand equity and brand experience : summing up main research trends | pt_PT |
| dc.type | bookPart | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.identifier.citationtitle | A bibliometric review on brand equity and brand experience : summing up main research trends | - |
| dc.identifier.citationauthor | Madeira, Clara | - |
| dc.identifier.citationauthor | Correia, Catarina | - |
| dc.identifier.citationauthor | Rodrigues, Paula | - |
| Aparece nas colecções: | [ILID-COMEGI] Contribuições em livros | |
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