Património, enoturismo e arquitectura : as Obras do Fidalgo

Abstract

A dissertação apresentada enquadra três temáticas - Património, Vinho e Arquitetura. Orienta, nesse sentido, um percurso que cursa o entendimento do conceito de Património. Expõe a sua magnitude para se focalizar, posteriormente, no conceito de património arquitetónico classificado e no contexto que o envolve, assumindo a experiência de aproximação enquanto valor em projeto. Incursa pela teoria de intervenção e campo de regulação, trazendo casos de referência com a inclusão de autores dominantes como Gino Chierici, Giorgio Grassi e Carrilho da Graça. Aventura-se a defender o valor civilizacional do Vinho dentro do conceito de património amplificado evocado, reconhecendo o Enoturismo enquanto vetor de desenvolvimento local. Viaja pela história dos espaços do vinho, assumindo uma contemporaneidade caracterizada pela presença de adegas com forte impacto mediático, cuja inclusão da dimensão social, liberdade plástica e evolução técnica amplifica a diversidade da estrutura e forma. Procura compreender a lógica produtiva de uma adega e centraliza enquanto projetos de referência a Adega Dominus (Herzorg e Meuron, 1995-1997), a Adega Mayor (Siza Vieira, 2003- 2006) e a Quinta do Vallado (Guedes + de Campos, 2007-2010), enquanto estruturantes na requalificação da experiência de lugar. Assume como objeto de estudo a propriedade vitivinícola Casa de Vila Boa, sita em Vila Boa de Quires, propondo um projeto de requalificação abrangente a partir da intervenção na ruína Obras do Fidalgo, em si património classificado. Mobiliza para tal o conceito de Eno-arquiteturismo, assumido enquanto desafio arquitetónico e estratégia mediática de desenvolvimento assente num turismo cultural associado a uma arquitetura que eleva de forma integrada o património de tradição vitivinícola local, a conceção de adega contemporânea e o património arquitetónico histórico classificado num mesmo projeto. Objetiva-se, em suma, o reforço do papel da Arquitetura em prol da elevação do património local - monumental e vitivinícola - visando a sua integração e amplificação dentro de um quadro estratégico de captação positiva de ativos para proprietários e população.

Abstract: The following investigation presents three thematic fit - Wine, Architecture and Heritage. Provides a route that runs through the understanding of the concept of Heritage. Exposes its magnitude to focus subsequently the concept of architectural heritage and its surrounding context, taking the experience of its approach as value within project development. It follows the theory of intervention, assuming its regulation and bringing reference cases with the inclusion of authors like Gino Chierici, Giorgio Grassi and Carrilho da Graça. It defends the value of Wine within the concept of Heritage sustained, proceeding to its historical knowledge and recognizing wine turism as crucial for local development, integrating the protection and promotion of not only regional wine heritage, but the heritage that its wineries represent. It travels through the history of wine architecture, assuming the incresing presence of wineries with strong media impact, where the inclusion of a new social dimension, the freedom and plastic technical developments amplify the diversity of structure and form. It seeks to understand wine production and it presents references as the Dominus Winery (Herzorg and Meuron, 1995-1997), Adega Mayor (Siza Vieira, 2003-2006) and Quinta do Vallado (+ Guedes de Campos, 2007 - 2010). It assumes the wine state of Casa de Vila Boa, located in Vila Boa Quires, as the object of intervention, proposing a comprehensive rehabilitation project within a special approach to its classified heritage Obras do Fidalgo. It aims to stimulate the mobilization of the concept of Wine-architectourism, assumed as an architectural challenge and media development strategy based on a cultural tourism associated with an architecture that brings the heritage of the local winemaking tradition, the design of contemporary winery and architectural historical heritage on the same project, recognizing Architecture as fundamental towards the development of wine production and the preservation of monumental heritage of a region aimed at export it within the global market in an attempt to provide higher inflows to owners and population in general.

Abstract: The following investigation presents three thematic fit - Wine, Architecture and Heritage. Provides a route that runs through the understanding of the concept of Heritage. Exposes its magnitude to focus subsequently the concept of architectural heritage and its surrounding context, taking the experience of its approach as value within project development. It follows the theory of intervention, assuming its regulation and bringing reference cases with the inclusion of authors like Gino Chierici, Giorgio Grassi and Carrilho da Graça. It defends the value of Wine within the concept of Heritage sustained, proceeding to its historical knowledge and recognizing wine turism as crucial for local development, integrating the protection and promotion of not only regional wine heritage, but the heritage that its wineries represent. It travels through the history of wine architecture, assuming the incresing presence of wineries with strong media impact, where the inclusion of a new social dimension, the freedom and plastic technical developments amplify the diversity of structure and form. It seeks to understand wine production and it presents references as the Dominus Winery (Herzorg and Meuron, 1995-1997), Adega Mayor (Siza Vieira, 2003-2006) and Quinta do Vallado (+ Guedes de Campos, 2007 - 2010). It assumes the wine state of Casa de Vila Boa, located in Vila Boa Quires, as the object of intervention, proposing a comprehensive rehabilitation project within a special approach to its classified heritage Obras do Fidalgo. It aims to stimulate the mobilization of the concept of Wine-architectourism, assumed as an architectural challenge and media development strategy based on a cultural tourism associated with an architecture that brings the heritage of the local winemaking tradition, the design of contemporary winery and architectural historical heritage on the same project, recognizing Architecture as fundamental towards the development of wine production and the preservation of monumental heritage of a region aimed at export it within the global market in an attempt to provide higher inflows to owners and population in general.