@article { rodloptav2013, author = "Rodrigues, Dário Elias Félix de Oliveira, 1963- and Lopes, José Álvaro da Cruz de Assis, 1947- and Tavares, Jorge Manuel Santos Freire", title = "Manifold-Marketing : a new marketing archetype for the information age, applied to the adoption of oral contraceptives and other drugs by end-users", year = "2013" }