Browsing by Subject Branding (Marketing)
Showing results 1 to 2 of 2
Preview | Issue Date | Title | Author(s) | Type | Rights |
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2018 | Efeito da imagem de marca na marca Guimarães | Silva, Catarina Ferreira da | Master Thesis | Open Access | |
21-Jan-2015 | The importance of corporate social responsability in the brand image : the "Nespresso" case study | Oliveira, Maria Elisabeth Faria Real de; Rodrigues, Paula | Article | Open Access |