Browsing by Author Rodrigues, Paula Subscribe Author Statistics Rodrigues, Paula
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Preview | Issue Date | Title | Author(s) | Type | Rights |
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2022 | The bandwagon effect of masstige brands : an exploratory study | Sousa, Ana; Rodrigues, Paula; Barbosa, Isabel; Madeira, Clara; Borges, Ana Pinto | Book Chapter | Open Access | |
21-Jan-2015 | The importance of corporate social responsability in the brand image : the "Nespresso" case study | Oliveira, Maria Elisabeth Faria Real de; Rodrigues, Paula | Article | Open Access | |
2022 | Value co-creation strategy applied to smart tourism management : Portugal and Spain | Madeira, Clara; Rodrigues, Paula; Gómez-Suárez, Mónica | Book Chapter | Open Access |